UTM Attribution
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      Create Custom Attribution rules

      This article guides you through the process of creating custom attribution rules.
      Allowing you to match UTM groups to specific ad platforms in bulk if they do not meet the standard setup and have a unique UTM structure.

      1. Navigate to Settings ➡️ Costs ➡️ UTM attribution

      2. Click on Custom Attribution Rules

      3. Type a UTM source and select how UTM groups containing this UTM source will be attributed.

      ⚠️Note: No need to create a custom rule when UTM source is the same as the ad platform (i.e. Facebook, Google, Snapchat, etc.). BeProfit will automatically attribute the UTM group to the ad platform.

       

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