Custom Marketing Expenses

In the realm of marketing budgeting and financial management, it's essential to not only account for direct advertising spend but also to include indirect marketing expenses. These indirect expenses, while not immediately evident as advertising costs, are integral to supporting and enhancing marketing activities. This document explains how you can add such expenses.

1. Navigate to Settings

2. Click Costs

3. Select Marketing Platforms
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4. Click +Custom Expense to add a new expense
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5. Select the expense's Recurrence
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   ​Note: Not sure of the difference between one-time expenses and recurring expenses? Click here to learn more
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6. Select the Expense Status

   1. Active - Expense that is ongoing.

   2. Ended - Expenses that was active or ongoing at some point but have since ended or been completed.

   3. Active with End Date - Expense that is currently active but has a predefined end date or expiration date.
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7. Fill the Expense Label, Category, Expense Amount, and Payment Date
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8. Click Save

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